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Business Administration


Innovation & Marketing

Study of the module group "Innovation & Marketing" prepares students for the task of marketing and innovation management at organizations. Graduates will be qualified for different positions in the fields of consumer goods and business-to-business marketing in the most differentiated branches and will also have the possibility of specialization in such areas such as advertising, sales and R&D. Graduates command analytical skills to analyze and understand markets, to manage new product development and innovation and to draw up marketing plans. The theoretical and methodical training enables the graduate to analyze, structure and to successfully handle long unknown problems. This training also makes it easy for graduates to work their way into very specific work environments.

The university's orientation on an international setting also reflects back on the educational training in the module group, where students are in particular prepared to function in an international setting.